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Latest from the ICG
RECORDING: What’s life really like inside clientside organisations and bigger agencies?
This session is generously sponsored by The Lens This session is for ICG members only. Many of us have been working for ourselves for a very long time. And the Insight world is changing – fast. So how do you keep up with really understanding what life is like...
Award for Independent Consultants 2025: We have our Finalists
From amongst several superb submissions this year, the ICG judges, alongside those from the MRS, whittled the Finalists down to 4 worthy contenders: In business name alphabetical order: Deep Blue Thinking: Nick Bonney Putting the Art Back into Artificial Intelligence ...
Why Investment in Your Firm’s Brand is an Important Part of Your Growth Strategy
Article by ICG member Paul Griffiths for QRCA Views. Insight industry growth expert Paul Griffiths explores the most cost-effective and easily executed ways to grow your research partner brand. Regardless of whether you are a qualitative solopreneur, part of a small...
RECORDING: Segmentation: Your mission, should you choose to accept
This Knowledge Share will be presented by ICG member John Storey It is generously sponsored by Add Maple What you will gain from attending This session will provide you with a high-level understanding of segmentation, equipping you to deliver...
RECORDING: AI-moderated voice interviews: friend, foe or future of Qual?
Come and hear more about Glaut, an AI-powered customer research software for large-scale customer research projects. We support quant researchers uncover qualitative insights traditional surveys miss through voice-based, AI-moderated interviews (“AIMI”), which combine...
Insights that make an impact: How researchers can provide more value to clients
Article by ICG member Jay Zaltzman I’m excited to announce the launch of my video series “From Insight to Impact” – conversations with leaders in marketing, strategy, and research on how to ensure research delivers meaningful business value...